Defining Cute
Spring 2023
︎ Book Design
︎ Art Direction
My goal in creating this publication was to express my appreciation for cuteness through scientific and personal lenses. Because cute things are often dismissed as juvenile and “too feminine,” I wanted to advocate for their legitimate importance.
Each person’s interpretation of “cute” momentarily exposes their soft spot, opening up an opportunity to connect. To me, cuteness is the small joys in life, that when thoroughly enjoyed, improve quality of life. As they flip through pastel colors and heart warming images, I hope viewers savor the dopamine they bring and begin to notice more cuteness in the world around them.
︎ Art Direction
My goal in creating this publication was to express my appreciation for cuteness through scientific and personal lenses. Because cute things are often dismissed as juvenile and “too feminine,” I wanted to advocate for their legitimate importance.
Each person’s interpretation of “cute” momentarily exposes their soft spot, opening up an opportunity to connect. To me, cuteness is the small joys in life, that when thoroughly enjoyed, improve quality of life. As they flip through pastel colors and heart warming images, I hope viewers savor the dopamine they bring and begin to notice more cuteness in the world around them.
✷ Cuteness brings joy. Indulge in it!